Welcome to my portfolio
Here is a selection of some project highlights – including digital, social and communications campaigns. Some content I cannot publish online – please get in touch if you wish to view.
Press campaigns
These are highlights of my full-spectrum campaigns, including print, digital and social.
Eurovision Song Contest – BBC One (2023)
A project that will go down in modern-day history. I was part of the host broadcaster comms team when the UK hosted on behalf of Ukraine.
Crazy Rich Agents: Selling Dream Homes – BBC Two (2023)
A digital, youth-skewing campaign launching a new format through broadcast and online coverage.
The Warship: Tour of Duty – BBC Two (2022)
A high-impact, digital-focused campaign reaching millions on earned and social media.
Our Dementia Choir Sings Again – BBC One (2022)
A successful campaign with a huge broadcast reach, a Radio Times cover, and an event in Nottingham engaging opinion formers.
The Secret Genius of Modern Life – BBC Two (2022)
Traditional and social campaign with an expansive array of broadcast and print features, and over-performing social content to support.
Crimewatch Live – BBC One (2020 – 2021)
Incorporating new workflows, integrating with production, and partnership working with police forces to secure record-breaking broadcast and local coverage.
Relaunching BBC Three on TV (2022)
I was part of the team behind the full-spectrum, multi-channel press campaign to launch BBC Three as a TV channel.
Bent Coppers: Crossing the Line of Duty – BBC Two (2021)
Print features and interviews, along with placed online stories and broadcast appearances.
Mastermind – BBC Two (2021)
A short-notice campaign across print, broadcast, online and social to promote the youngest winner ever of Mastermind.
Social production
Digital content produced to lead or support campaigns.
Meet Spy Gorilla (2020)
A video to promote Spy in the Wild II, filmed on mobile with 15-minutes planning. Watch on Twitter.
BBC Together (2021)
A social-only campaign to promote BBC Together, which I reversioned for The One Show. Watch on Twitter.
Election 2019 in numbers (2019)
Behind-the-scenes footage blended with catchy statistics to promote the BBC’s general election coverage. Watch on Twitter.
Smarter Working (2018)
Working with the Met’s Transformation team, I created content for the Smarter Working change transition across 40,000+ officers.
Dance or Dish (2019)
Devising a social format and then filming, editing and delivering it for BBC One. Watch on Twitter.
What’s inside your bank card? (2022)
A clip which reached 5 million views promoting The Secret Genius of Modern Life. Watch on Facebook.
Alex Milsom 